Tucson News!
I am back from Tucson, and it is always so good for me to be in touch with my community of jewelers and artists!
I was able to see so many beautiful people including Barb from Vivi Magoo where I did my book signing. Thank you so much for everyone that showed up! I had so much fun! Xxxx
Shopping in Tucson this year was interesting because everywhere, there were rows and rows and rows of a specific redundant style of commercial jewelry using sterling silver and semi-precious gems that filled the Holidome and Gem Mall and more (so I hear). It was as if one factory overseas googled -what would be the best selling line at this time- and then mass produced this line.
So many vendors in Tucson jumped on this line without question and was expecting to have a great product to sell and make lots of money.
The outcome was oversaturation of this line and because of that, we all just walked right past it craving something interesting and inspiring. That’s why we go to Tucson, right?
On another note, I always love going to see Kurt from Ivory Jacks.
I love his raw materials from ancient fossils, little, tiny artifacts, and a jewelry line based on fossils, sterling silver and brass. He is such a creative force, and I can see it in his personal vibrant spirit that of course carries into his work and because of this, his work drives itself. He told me that he works all year on a body of work that he loves and puts his heart and soul into it.
He told me last year was his best year ever and this year he did even better. People flocked around him to buy his work because it was authentic. He knows who he is and doesn’t veer far from his vision. He said that he never looks around to see what other people and artists are doing. He works only from his heart and what inspires him. As he is building it, he doesn’t know how his work will be received and he doesn’t get attached. It is not surprising to see that people can find the magic and love in his work and find him to buy.
This is what I call alignment branding + business and it is the path to success for the artist. Of course, it takes showing up at one strategic place that fits exactly you.
As he told me his story; I asked if I could use it in my email because this is exactly what my alignment branding is all about. From my own experiences in this profession for many years, I believe entirely that if you take the time to get into your truth of who you are, it will create profound clarity. There is no question of what your work should be, who you are and how to effectively sell it.
My course - ​Alignment branding- the path to success​ is an 8 week online mentored course built to realign you into what you really love to do in life and in work. You get there through a carefully laid out progression of techniques for shedding and refreshing a new profound direction through energy work, personal discoveries, digging deep, finding your creative voice for storytelling big or small, you will be inspired by ideas and walking meditations for creative writing and photography skills to build your brand.
Write or rewrite your true stories, learning through photography which angles, lighting color work best for you. You will be putting together a complete polished look for your brand.
I give my philosophy of how I have been successful on social media and marketing and what will work for you. You will align yourself and gain strength in who you are as an individual and set your sights on one powerful place to show up. That may be an online social site or in the physical.
This course is for people who can take 8 weeks to deep dive, shed, let go of the old and rebuild a new direction and remember what you love to do. It is so good for all of us artists and jewelers to remember how valuable and refreshing it is to build our real handmade style of jewelry and artwork to put out there in world.
Just like Kurt, It is always way more effective to follow your heart and love what you do to be successful.
Deadline for signups is February 12. Kick off call and course begin February 13.
​Here is the itinerary​ and please email if you have any questions. This course is for everyone restarting, letting go, starting fresh, refreshing and coming into profound before expansion. It is for life, your personal and business alignment.
Let me know if you are ready to embark on this life changing opportunity to focus inward in order to be profound in your style (which later leads to expansion).
I hope to see you there.
Xxxx susan